Operational environment

Megatrends supporting the expansion of the business

Nightingale Health’s growth targets are supported by three global megatrends in the health and wellbeing market: consumers investing in health and wellbeing, the overstraining of healthcare services, and digital health services becoming commonplace

Consumers investing in health and wellbeing

Monitoring and actively improving one’s own health and wellbeing is a global megatrend, which is expected to continue in the future. Health-conscious consumers see the use of health and wellbeing services as an investment in themselves and in a healthier future.

Consumers are using an increasing amount of selfcollected health information to promote their wellbeing: information about health is collected with wellbeing devices as well as with different health tests applying blood, urine and saliva samples. It is increasingly possible to carry out health monitoring from home, which lowers the threshold for the use of services. Home monitoring is also cost-efficient for the consumer and can be done at flexible times.

The Livit by Nightingale Health service is based on a finger-prick blood sample, eliminating the need for the consumer to visit a laboratory. From a single finger-prick blood sample, the company analyzes a comprehensive picture of the consumer’s health, including e.g., an estimate of the number of healthy years a person can expect to have.

Overstraining of healthcare services

A growing number of people are afflicted by a lifestyle disease such as type 2 diabetes or heart disease. This has led to the overstraining of healthcare services and a significant increase in costs. To secure the capacity of healthcare services, it is necessary to reduce the number of sick people by shifting the focus from treating diseases to preventing them. To enable prevention, it is crucial to increase the individual’s awareness of their own health and to highlight the importance of preventative measures in preventing and treating diseases.

As part of preventative measures, it is important to know a person’s individual risk of disease, so that people with whom preventative measures should be taken can be identified from among the healthy population. The sooner a person becomes aware of their personal risks, the smaller the lifestyle changes that are needed to lower the risks and prevent diseases.

An increasing number of private healthcare service providers have expanded their offering to preventative services. Insurance companies have also included preventative services as part of their health insurance offering. The use of prevention-oriented services provided by private healthcare, insurance companies, and other health players is expected to support disease prevention and thereby ease the pressure on healthcare systems.

The world’s most comprehensive scientific studies have proven the ability of Nightingale Health’s technology to identify disease risks related to hundreds of diseases − from a single blood sample.

Digital health services becoming more commonplace

Digital services and solutions are used more and more as part of healthcare services. The number of digital health tools, such as remote services, wellbeing devices, and applications for monitoring health, continues to grow. Although the avoidance of close contacts during the COVID-19 pandemic has mainly ended, the active use of digital services has continued in many age groups in Finland as well as internationally.

The use of digital channels and services has significant potential in promoting health and preventing diseases. Digital solutions enable the cost-efficient scaling of predictive and preventative care, and they can be used to reach large groups of people who benefit from preventative measures.

The home test and mobile app included in the Livit by Nightingale Health service allow consumers to use the service regardless of time and location